Last updated: January 2026

Company: AUTIC DESIGNS LTD
Trading as: AUTIC
Company Number: 16993528
Registered Address: 128 City Road, London, United Kingdom, EC1V 2NX
Email: contactus@autic.co.uk

1. Introduction

This Privacy Policy explains how AUTIC DESIGNS LTD (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you use our website, purchase products, create an account, or interact with us through forms, cookies, or newsletters.
We comply with the UK GDPR, Data Protection Act 2018, and ICO guidance.

By using this website, you agree to the practices described in this policy.

2. Personal Data We Collect

A. Data you provide directly

We may collect:

• Name
• Email address
• Phone number (if provided)
• Shipping & billing addresses
• Payment details (processed securely by third‑party providers)
• Account login details
• Messages submitted via contact forms
• Newsletter subscriptions

B. Data collected automatically

Through cookies and analytics, we collect:

• IP address
• Device information
• Pages visited
• Time spent on the site
• Shopping behaviour
• Preferences and interactions

C. Data collected during purchases

• Order information
• Transaction details
• Delivery preferences

D. Sensitive data

We do not intentionally collect sensitive data unless voluntarily submitted.

3. How We Use Your Data

We process your data for the following purposes:

Essential purposes

• To process and deliver orders
• To provide customer support
• To manage your account
• To send order confirmations and service messages

Communication & newsletter

• To send updates, news, and marketing (only with consent)

Improvement & analytics

• To understand how visitors use our website
• To improve accessibility, usability, and performance
• To enhance product experience (especially sensory‑comfort design insights)
  (No direct data from your uploaded sensory principle files is used — this is background brand context only.)

Legal & compliance obligations

• Fraud prevention
• Tax and accounting obligations
• Legal claims and security protection

4. Legal Bases for Processing

We process your data under:

• Contractual necessity (purchases, accounts)
• Legitimate interests (analytics, site improvement, fraud prevention)
• Legal obligation (tax, financial records)
• Consent (newsletters, non‑essential cookies)

5. Cookies & Tracking Technologies

We use cookies to:

• Enable core website functions
• Analyse traffic
• Personalise shopping experience
• Enable marketing tools (e.g., Meta Pixel, Google Analytics)

You will be asked to opt‑in to non-essential cookies when required by law.
A separate cookie policy can be created on request.

6. How We Share Your Data

We never sell your personal information.

We may share data with trusted providers including:

• Payment processors (e.g., PayPal)
• Newsletter services (e.g., Mailchimp, Klaviyo)
• Analytics services
• Website hosting platforms
• Shipping carriers
• Fraud prevention tools

These providers only receive the minimum necessary information and follow GDPR‑compliant safeguards.

8. Data Retention

We keep data only as long as necessary:

• Orders: 6 years (legal requirement)
• Accounts: until deleted by user
• Cookies: as per cookie policy
• Newsletters: until unsubscribed
• Contact form messages: up to 24 months unless required longer for legal interests

9. Your Rights (UK GDPR)

You have the right to:

• Access your personal data
• Correct inaccuracies
• Request deletion (“right to be forgotten”)
• Withdraw consent at any time
• Object to processing
• Request data portability
• Restrict certain processing
• Lodge a complaint with the ICO at ico.org.uk

To exercise your rights, email: contactus@autic.co.uk

10. Security Measures

We use technical and organisational measures to protect your data, including:

• Encrypted connections (HTTPS)
• Secure payment processing via third‑party providers
• Access controls
• Regular security monitoring

However, no online system is 100% secure.

11. Children’s Privacy

We do not knowingly collect data from individuals under 16.
If discovered, such data will be deleted immediately.

12. Changes to This Policy

This policy may be updated to reflect:

• Legal changes
• New services or features
• Adjustments to data practices

The updated version will always appear on this page.

13. Contact Us

If you have any questions, concerns, or data‑related requests, contact:
📧 contactus@autic.co.uk
📍 AUTIC DESIGNS LTD, 128 City Road, London, EC1V 2NX